![]() In this role, Breithaupt will be responsible for crafting campaigns that differentiate Citi’s card products and partnering with Global Branding and Sponsorships to enhance Citi’s brand positioning, according to a press release.īreithaupt, who was previously Managing Director, Media, Advertising and Global Entertainment for Citi, joined the bank in 1999. The memo was signed by Jane Fraser, president of Citi and CEO of global consumer banking Edward Skyler, head of global public affairs and Paco Ybarra, CEO of institutional clients group.īefore working at Citi, Hassan was global chief marketing officer at Toys R Us and held several roles at PepsiCo during her nearly 13-year tenure at the food and beverage giant, including chief marketing officer of the company’s Middle East Africa region and senior vice president of brand management in the global beverages group.Jennifer Breithaupt has been appointed Global Consumer Chief Marketing Officer at Citi, the company announced on Tuesday. “She brings a breadth of consumer-facing brand and product experience to this new role as we seek to differentiate our products and services and accelerate our award-winning digital capabilities to deliver a world-class client experience.” “Since joining Citi … Carla has led efforts to bring Citi's mission of enabling growth and economic progress to life around the world,” top executives wrote in a memo to employees. She will be based in New York and directly oversee approximately 100 employees.
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